Lego x Mercedes AMG Petronas

This project envisions a dynamic collaboration between LEGO and the Mercedes-AMG Petronas Formula One Team, unveiling a LEGO-built version of the W14 race car through cinematic storytelling. The animation utilizes dramatic cinematographic shots and a carefully curated soundtrack to capture the essence of speed, precision, and innovation—hallmarks of both brands. Through immersive visuals and rhythmic pacing, the reveal builds anticipation, celebrating the fusion of engineering excellence and creative play. This concept transforms the unveiling into a thrilling visual experience, appealing to motorsport enthusiasts and LEGO fans alike.